Toonztown Designs Impressive Website That Drives Traffic

If you are new to marketing world and want to achieve your business goals, undoubtedly, running a business consistently is not that easy. One must be smart enough to know all the latest trends in the digital marketing world to gain target audiences. Toonztown is a Web Development and Software Development company that helps you to design an impressive website that can drive more traffic to your website.

Are you searching for a unique and engaging website to let your customers hook up right on your website? We recommend you to get in touch with Toonztown, the professional Web Designing, and Web Development Company. The foremost step for digital marketing strategy is to build an attractive, user-friendly, and impressive website for reaching out your potential clients to spread awareness of your brand throughout the globe.

How to get started to make an impressive website?

  1. Simple yet attractive design

A well-presented and well-organized website with simplicity is the best way to attract your clients. For this, remove all unnecessary elements; simplify the clickable buttons and user interface. Embellished your website with impressive banners along with engaging headlines. If your website is complex, no one will bother to scroll your website for searching services offered by your organization and opt for another way out.

  1. Shading the Website

A single shade of color may make your website dull and too many colors may distract the user. It would be a wiser step if you choose appropriate colors that matched with your brand logo before designing your website. In this way, your brand will get recognition among your target customers. The letters and their color must be easily readable which will also help to increase the credibility of your website.

  1. Use of Fonts

Some of you feel to use different fonts to make your website more attractive but most of you doing a mistake here as using varied fonts drop the quality of your website. Excessive use of different font may make your website design confused, so to create good impact only use one or two fonts, clear and simple that is what a visitor look for.

  1. Appropriate Images

Appropriate and optimized images are essential for your website; images that are to be uploaded on your website must speak about your business profile as images have the ability to spread the right message to gain targeted traffic on your website.

We hope tips given above will be helpful for your business.   Let’s connect!

Why Is Email Marketing so Important?

When a commercial message is sent to a group of people using email it is known as email marketing. Email is sent to broadcast groups at once to increase the current customer base and retaining the existing customer’s base. Additionally, email marketing is gaining popularity.

Usually, email marketing is creating an email to request business, send an advertisement, donations, solicit sales, it is meant to build trust loyalty and brand awareness. The purpose of this marketing is to enhance customer relationship with current and existing customers.

Newsletters are an important aspect of the business market and they are mostly used for convincing customers to avail immediately the products and services offered to potential customers. Email marketing is one segment of internal marketing which includes social media, websites, blogs etc.

Most of the spam emails are a good example of email marketing. These spam mails keeps the customers informed about products and services.

Personalized Email Marketing

Email marketing helps a business to develop and maintain a relationship with a customer for a long time which further helps in increased sales and customer loyalty.

As per statistics more than half of the people use a mobile handset to access email so email marketing should be optimized for mobile usage.

Emailing is cheaper than other marketing types for your company and its products/ services. It is easy to set up to track an email marketing campaign.

Email Marketing Is Still Relevant

  • Majority of population of internet users opt email over social media.
  • Email marketing is preferred marketing method for the majority of adults.

Email marketing and social media should go hand-in-hand. Adding buttons social media “Like” or “Share” or “Subscribe” to your emails marketing is another way for the audience to connect with your brand.

Preferring email marketing over other advertising channels has been always a wise step to increase turnover of your business.

5 Best Ways for Search Engine Optimization

What is SEO?

Most of us, have heard a lot about the term ‘SEO’ but generally, we don’t know the exact meaning of SEO. Actually, Search Engine Optimization is to get targeted traffic by improving search engine rankings of your website/blog in the SERP (search engine result page) which includes Google, Yahoo, Bing etc.
For this, our digital marketing (D.M) expert provides Search Engine Optimization (SEO) services to clients and improves the quality of their website by making it faster, user-friendly and easy to navigate.

What all Search Engine Optimization include:

1. On and Off web page optimization

Our D.M team is responsible for on-page optimization of your website that ensures a webpage is prearranged in a systematic manner to bring your website in SERP for particular key terms and keywords.

Toonztown professionals manage off-page optimization of a client’s website, as  ranking of your website is largely dependent upon on-page optimization; however, how high your website ranks in the SERP is largely dependent upon off-page optimization.

2. Content Marketing

Our content experts use their creative skills to share knowledge, information, advice, imagination, entertainment, etc. in consumable pieces all over the world for a client’s brand in a unified manner.

3. Online Reputation Marketing

Our team will take care of online reputation of a client’s brand/business i.e. what people actually think/say about your company online, and how well your brand/business reflects on SERP with the help of online audit.

We provide detailed report and recommendations about your brand’s online reputation marketing which include:

  1. a) Identifying negative and positive comments on the web about your organization.
  2. b) Analyzation of comments, conversations, common topics and highlighting important sites.
  3. c) Examining why and how any PR, social media, existing content, profiles ranks on search engines.
  4. d) Handling competitor review.
  5. e) Identifying the accuracy and consistency of your online business presence.
  6. f) Recommendation to improve your business presence online.
  7. g) Summarization of your work plan and strategy.

  4. Public Relation Marketing

Our public relation programs are designed to maintain and improve your business image with the promotional activities of products and services your company is offering. Moreover, public relation is an integral and cost-effective method for promoting your brand and its successful implementation is equally important.

   5. Backlink building /Contextual links

Our digital marketing experts create backlinks for your website with another websites with high domain authorities. As matter of fact, backlinking highly impacts prominence of your website in search engine result page (SERP) which improves your website Search Engine Optimization ranking.


Enhance Your Business Growth With Digital Marketing

What is Digital Marketing?

Digital marketing is the best electronic means to reach out target audience which is important for the marketer as well as the consumer. Just starting a business doesn’t accomplish the task; there are other must-to-do things to finish the task successfully and that comes under digital marketing, if done in a right manner, it would do wonders to accelerate your business growth.

Nowadays, the tendency of customers has shifted from offline to online and now they are more interested in online activities primarily digital marketing. If digital marketing is done in the right direction it will help the enterprise to survive and grow in this competitive global market.

Digital Marketing Data

According to the McKinley Marketing partners, demand for digital marketing skills in 2017 is 46% Digital advertising, 38% Content creation, 34% Content strategy, 32% SEO/ SEM/SMM etc.

According to Gartner Survey, “98% Marketers Say Online and Offline Marketing Are Merging.”

As per the survey of marketing executive by Gartner, Inc. “Digital marketing is now mainstream and digital commerce is a top priority for the marketer.”

What are the Goals of Digital Marketing?

The most important goals of digital marketing include:

  • Generating more leads
  • Improving lead quality
  • Increasing sales revenue
  • Increasing brand awareness
  • Increasing website traffic
  • Obtaining adequate budget

What does all digital marketing include?

  • Blogs
  • SEO
  • Content development
  • PPC (pay-per-click) advertising
  • Online Advertising
  • Link building
  • Email marketing
  • Social media Marketing (Facebook, LinkedIn, Twitter, Pinterest, Tumblr, G+ etc)

Digital marketing allows marketing of your products and services using digital technologies that provide an access to your business to reach out to the target audience in a cost-effective and measurable way. So, opt for digital marketing if you want to take your business to a next level.

6 Reasons to Outsource Your Work to India

In a recent survey, U.S and European are the largest customers of outsourcing work who ranked India as number one and preferred destination for outsourcing work for their IT needs. Other major countries that outsource to India are Ireland, China, the Philippines, Mexico, etc.

Indian outsourcing Industry experienced 25-30 % growth rate every year, evidently, the great success of Indian outsourcing made Small and Medium Enterprises/ Small Medium Business (SME/SMB) to start opting for outsourcing. The current scenario shows India is leading offshore outsourcing country.

Some common outsourcing services include web development, mobile app development, finance and accounts, digital marketing, BPO services, retail, telecom, multimedia etc. Companies who are actively working onsite & offshore are Infosys, IBM, Hewlett-Packard, Genpact, Tech Mahindra, Wipro Technologies, Cambridge, HCL Technologies, HTMT Global Solutions,  and Tata Consultancy Services.

Why Outsource Work To India?

India has become the best outsourcing industry globally because of it immensely talented workforce, favorable government policies, fast developing infrastructure, delivery of core competency to IT industries.

Key features of outsourcing to India

  1. Vast Manpower: With a huge population of over 1 billion and the ever-increasing majority of young-blood of India has matchless potential in the HRD (Human Resources Department) is rapidly expanding.
  2. 80% Cost saving: India offers many options to a company’s Chief financial officer (CFO) through major cost savings in terms of manpower, materials, and processes. Indian skilled IT professional ready to work for far fewer salaries when compared to western countries.
  3. High-Quality Services: Undoubtedly, India delivers standardized IT services that comply with global quality standards that boost ISO and SEI-CMM standard of companies worldwide.
  4. Art Communication Infrastructure: Indian IT companies offer high-speed bandwidth (network bandwidth, data bandwidth, or digital bandwidth) via optical fibre network, satellite connectivity, and submarine cables. Companies can have connectivity 24*7*365 of the year with clients and vendors
  5.  Rapid Economic Growth: India is a leading IT industry in the world. Indian services sector growth is approximately 55% of the GDP because of which India has earned the position of second largest software exporter.
  6. Attractive Tax and non-tax Incentives: The Government of India has provided a number of tax and non-tax benefits to boost investment from IT companies by outsourcing work in India. The tax benefits include:-
  • 10 years tax exemption to IT companies (infrastructure, construction, or maintenance)
  • 10-year tax exemption to Special Economic Zones (SEZ) and IT parks and
  • 5-year tax exemption for firms setting up a project in backward areas (district and state).
  • Tax benefit on exports as the tax is deducted from profit for setting units on Software Technology Parks (STP), SEZ’s, and Electronic Processing Zones (EPZ).
  • Tax benefits can also be availed on expenditure for R&D that includes 150% deduction on scientific research and 10-year tax exemption for scientific and industrial research for IT companies.

India is the best country to meet your IT needs at an affordable price within the specified time frame. So, don’t miss the opportunity to outsource from India to accelerate your business growth and also for whooping returns on your investment.