5 Best Ways for Search Engine Optimization

What is SEO?

Most of us, have heard a lot about the term ‘SEO’ but generally, we don’t know the exact meaning of SEO. Actually, Search Engine Optimization is to get targeted traffic by improving search engine rankings of your website/blog in the SERP (search engine result page) which includes Google, Yahoo, Bing etc.
For this, our digital marketing (D.M) expert provides Search Engine Optimization (SEO) services to clients and improves the quality of their website by making it faster, user-friendly and easy to navigate.

What all Search Engine Optimization include:

1. On and Off web page optimization

Our D.M team is responsible for on-page optimization of your website that ensures a webpage is prearranged in a systematic manner to bring your website in SERP for particular key terms and keywords.

Toonztown professionals manage off-page optimization of a client’s website, as  ranking of your website is largely dependent upon on-page optimization; however, how high your website ranks in the SERP is largely dependent upon off-page optimization.

2. Content Marketing

Our content experts use their creative skills to share knowledge, information, advice, imagination, entertainment, etc. in consumable pieces all over the world for a client’s brand in a unified manner.

3. Online Reputation Marketing

Our team will take care of online reputation of a client’s brand/business i.e. what people actually think/say about your company online, and how well your brand/business reflects on SERP with the help of online audit.

We provide detailed report and recommendations about your brand’s online reputation marketing which include:

  1. a) Identifying negative and positive comments on the web about your organization.
  2. b) Analyzation of comments, conversations, common topics and highlighting important sites.
  3. c) Examining why and how any PR, social media, existing content, profiles ranks on search engines.
  4. d) Handling competitor review.
  5. e) Identifying the accuracy and consistency of your online business presence.
  6. f) Recommendation to improve your business presence online.
  7. g) Summarization of your work plan and strategy.

  4. Public Relation Marketing

Our public relation programs are designed to maintain and improve your business image with the promotional activities of products and services your company is offering. Moreover, public relation is an integral and cost-effective method for promoting your brand and its successful implementation is equally important.

   5. Backlink building /Contextual links

Our digital marketing experts create backlinks for your website with another websites with high domain authorities. As matter of fact, backlinking highly impacts prominence of your website in search engine result page (SERP) which improves your website Search Engine Optimization ranking.


Enhance Your Business Growth With Digital Marketing

What is Digital Marketing?

Digital marketing is the best electronic means to reach out target audience which is important for the marketer as well as the consumer. Just starting a business doesn’t accomplish the task; there are other must-to-do things to finish the task successfully and that comes under digital marketing, if done in a right manner, it would do wonders to accelerate your business growth.

Nowadays, the tendency of customers has shifted from offline to online and now they are more interested in online activities primarily digital marketing. If digital marketing is done in the right direction it will help the enterprise to survive and grow in this competitive global market.

Digital Marketing Data

According to the McKinley Marketing partners, demand for digital marketing skills in 2017 is 46% Digital advertising, 38% Content creation, 34% Content strategy, 32% SEO/ SEM/SMM etc.

According to Gartner Survey, “98% Marketers Say Online and Offline Marketing Are Merging.”

As per the survey of marketing executive by Gartner, Inc. “Digital marketing is now mainstream and digital commerce is a top priority for the marketer.”

What are the Goals of Digital Marketing?

The most important goals of digital marketing include:

  • Generating more leads
  • Improving lead quality
  • Increasing sales revenue
  • Increasing brand awareness
  • Increasing website traffic
  • Obtaining adequate budget

What does all digital marketing include?

  • Blogs
  • SEO
  • Content development
  • PPC (pay-per-click) advertising
  • Online Advertising
  • Link building
  • Email marketing
  • Social media Marketing (Facebook, LinkedIn, Twitter, Pinterest, Tumblr, G+ etc)

Digital marketing allows marketing of your products and services using digital technologies that provide an access to your business to reach out to the target audience in a cost-effective and measurable way. So, opt for digital marketing if you want to take your business to a next level.