What is Digital Marketing?
Digital marketing is the best electronic means to reach out target audience which is important for the marketer as well as the consumer. Just starting a business doesn’t accomplish the task; there are other must-to-do things to finish the task successfully and that comes under digital marketing, if done in a right manner, it would do wonders to accelerate your business growth.
Nowadays, the tendency of customers has shifted from offline to online and now they are more interested in online activities primarily digital marketing. If digital marketing is done in the right direction it will help the enterprise to survive and grow in this competitive global market.
Digital Marketing Data
According to the McKinley Marketing partners, demand for digital marketing skills in 2017 is 46% Digital advertising, 38% Content creation, 34% Content strategy, 32% SEO/ SEM/SMM etc.
According to Gartner Survey, “98% Marketers Say Online and Offline Marketing Are Merging.”
As per the survey of marketing executive by Gartner, Inc. “Digital marketing is now mainstream and digital commerce is a top priority for the marketer.”
What are the Goals of Digital Marketing?
The most important goals of digital marketing include:
- Generating more leads
- Improving lead quality
- Increasing sales revenue
- Increasing brand awareness
- Increasing website traffic
- Obtaining adequate budget
What does all digital marketing include?
- Content development
- PPC (pay-per-click) advertising
- Online Advertising
- Link building
- Email marketing
- Social media Marketing (Facebook, LinkedIn, Twitter, Pinterest, Tumblr, G+ etc)
Digital marketing allows marketing of your products and services using digital technologies that provide an access to your business to reach out to the target audience in a cost-effective and measurable way. So, opt for digital marketing if you want to take your business to a next level.