Why Is Email Marketing so Important?

When a commercial message is sent to a group of people using email it is known as email marketing. Email is sent to broadcast groups at once to increase the current customer base and retaining the existing customer’s base. Additionally, email marketing is gaining popularity.

Usually, email marketing is creating an email to request business, send an advertisement, donations, solicit sales, it is meant to build trust loyalty and brand awareness. The purpose of this marketing is to enhance customer relationship with current and existing customers.

Newsletters are an important aspect of the business market and they are mostly used for convincing customers to avail immediately the products and services offered to potential customers. Email marketing is one segment of internal marketing which includes social media, websites, blogs etc.

Most of the spam emails are a good example of email marketing. These spam mails keeps the customers informed about products and services.

Personalized Email Marketing

Email marketing helps a business to develop and maintain a relationship with a customer for a long time which further helps in increased sales and customer loyalty.

As per statistics more than half of the people use a mobile handset to access email so email marketing should be optimized for mobile usage.

Emailing is cheaper than other marketing types for your company and its products/ services. It is easy to set up to track an email marketing campaign.

Email Marketing Is Still Relevant

  • Majority of population of internet users opt email over social media.
  • Email marketing is preferred marketing method for the majority of adults.

Email marketing and social media should go hand-in-hand. Adding buttons social media “Like” or “Share” or “Subscribe” to your emails marketing is another way for the audience to connect with your brand.

Preferring email marketing over other advertising channels has been always a wise step to increase turnover of your business.

Enhance Your Business Growth With Digital Marketing

What is Digital Marketing?

Digital marketing is the best electronic means to reach out target audience which is important for the marketer as well as the consumer. Just starting a business doesn’t accomplish the task; there are other must-to-do things to finish the task successfully and that comes under digital marketing, if done in a right manner, it would do wonders to accelerate your business growth.

Nowadays, the tendency of customers has shifted from offline to online and now they are more interested in online activities primarily digital marketing. If digital marketing is done in the right direction it will help the enterprise to survive and grow in this competitive global market.

Digital Marketing Data

According to the McKinley Marketing partners, demand for digital marketing skills in 2017 is 46% Digital advertising, 38% Content creation, 34% Content strategy, 32% SEO/ SEM/SMM etc.

According to Gartner Survey, “98% Marketers Say Online and Offline Marketing Are Merging.”

As per the survey of marketing executive by Gartner, Inc. “Digital marketing is now mainstream and digital commerce is a top priority for the marketer.”

What are the Goals of Digital Marketing?

The most important goals of digital marketing include:

  • Generating more leads
  • Improving lead quality
  • Increasing sales revenue
  • Increasing brand awareness
  • Increasing website traffic
  • Obtaining adequate budget

What does all digital marketing include?

  • Blogs
  • SEO
  • Content development
  • PPC (pay-per-click) advertising
  • Online Advertising
  • Link building
  • Email marketing
  • Social media Marketing (Facebook, LinkedIn, Twitter, Pinterest, Tumblr, G+ etc)

Digital marketing allows marketing of your products and services using digital technologies that provide an access to your business to reach out to the target audience in a cost-effective and measurable way. So, opt for digital marketing if you want to take your business to a next level.