When a commercial message is sent to a group of people using email it is known as email marketing. Email is sent to broadcast groups at once to increase the current customer base and retaining the existing customer’s base. Additionally, email marketing is gaining popularity.
Usually, email marketing is creating an email to request business, send an advertisement, donations, solicit sales, it is meant to build trust loyalty and brand awareness. The purpose of this marketing is to enhance customer relationship with current and existing customers.
Newsletters are an important aspect of the business market and they are mostly used for convincing customers to avail immediately the products and services offered to potential customers. Email marketing is one segment of internal marketing which includes social media, websites, blogs etc.
Most of the spam emails are a good example of email marketing. These spam mails keeps the customers informed about products and services.
Personalized Email Marketing
Email marketing helps a business to develop and maintain a relationship with a customer for a long time which further helps in increased sales and customer loyalty.
As per statistics more than half of the people use a mobile handset to access email so email marketing should be optimized for mobile usage.
Emailing is cheaper than other marketing types for your company and its products/ services. It is easy to set up to track an email marketing campaign.
Email Marketing Is Still Relevant
- Majority of population of internet users opt email over social media.
- Email marketing is preferred marketing method for the majority of adults.
Email marketing and social media should go hand-in-hand. Adding buttons social media “Like” or “Share” or “Subscribe” to your emails marketing is another way for the audience to connect with your brand.
Preferring email marketing over other advertising channels has been always a wise step to increase turnover of your business.